Better Children's Clothing

Photo: Courtesy of Mini Mioche
Eco-friendly, Canadian-made and, refreshingly simple

There is a dizzying array of funky, kooky, sparkly and frilly kids wear out there. And it has it’s place, for sure. But what’s happened to the basics? After giving birth to her daughter, Emerson, in October 2007, designer Alyssa Kerbel asked herself the same thing. She realized how difficult it was to find great baby basics and layering pieces for infants and kids. She wanted neutral colours, soft fabrics and eco-friendly fabrics.

Noticing the gap (pardon the pun) in the marketplace, Kerbel immediately set out to design and produce her own line of organic baby basics. Her eight years in the wholesale fashion industry came in handy as she was already well versed in great fabrics, fits and good clean styling.

The result: Mini Mioche, an online store with a location on Toronto’s funky Queen Street West. Among the luxuriously soft organic cotton onesies, dresses, leggings and hoodies, you’ll fine some Interesting and hard-to-find colours — including black and other neutrals — and nothing super cutesy or pastels.

All Mini Mioche clothing is made with the company’s guiding principles sharply in view, including an insistence on local production in a safe, clean factory by skilled workers who are fairly paid. Rare in the fashion world! The company also believes parents should be able to buy affordable clothing without harming the environment, which is why all Mini Mioche products are made with 100% certified organic cotton.

And there are more ways in which the company strives to reduce its carbon footprint, including printing all tags and catalogues on 100% recycled materials, using water-based or discharge prints for graphics and re-usable dyes for their fabrics. Mini Mioche also ships all online orders in re-usable organic cotton drawstring bags.

Check out a few of their looks: