Connecting Consumers to the Environment

Cone Communications' Jonathan Yohannan discusses insights from the 2012 Cone Green Gap Trend Tracker

SOURCE: Cone

DESCRIPTION:

Cone Communications’ 2012 Green Gap Trend Tracker found that 69 percent of Americans routinely consider the environment when making purchasing decisions; however, distrust and confusion still persist. In this video, Cone’s EVP of corporate responsibility, Jonathan Yohannan, summarizes the research and gives tips on how to make environmental messaging relevant to consumers.

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Contact Info:

Sarah Kerkian
+1 (617) 227-2111
skerkian@coneinc.com
http://www.coneinc.com/

KEYWORDS: Business & Trade, Eco-Living, Consumption & Travel, Marketing, Media & Communications, People, Social Action & Community Engagement, Reporting, Ratings & Rankings, Research, Environmental Marketing, environmental communications, supply chain, Consumers, expectations

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