H&M is the first fashion retailer to offer the opportunity to return old clothes, from any brand and in any condition, to our stores. H&M wants to reduce the amount of fashion that ends up in landfills and give these clothes a new future. In the long run H&M wants to make new clothes out of them and close the textile loop.
For the second year in a row H&M is the biggest user of certified organic cotton in the world. We plan to further increase our use of organic cotton and gradually increase our use of recycled cotton. We are currently on track of only using sustainable cotton.

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